Academic City Repository

Welcome to the Academic City University Repository (ACity Repository), an open access digital archive of the intellectual Content of ACity. The ACity Repository contains and preserves: Students Projects, Research Articles, Reports and Policies, Newsletters, Lectures and Speeches, Creative Outputs, Rare/Special Materials and other Digital Assets of the University

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    Examining The Motivations and Barriers of Donation-Based Crowdfunding Participation in Ghana
    (Academic City University, 2025-05) Dellings-Nyasorgbor, Clement
    Donation-based crowdfunding (DCF) is reshaping traditional fundraising by providing small businesses and social causes with accessible, online platforms to mobilize resources. In Ghana, the combination of strong communal values and increasing digital engagement creates a promising environment for DCF. However, its adoption remains limited due to various motivations and barriers. This study investigates the experiences of Ghanaian entrepreneurs and donors to understand what drives or inhibits participation in DCF. Using the Value-Belief-Norm (VBN) theory and a qualitative research approach, the study explores how socio-cultural values, emotional drivers, and digital capabilities influence engagement. Findings show that motivations stem from altruism, community solidarity, and the desire for recognition, with many viewing crowdfunding as a tool for both funding and visibility. However, challenges such as limited digital literacy, mistrust in online systems, and low awareness about DCF platforms hinder broader use. Demographic factors—such as age, education, and location—also play a key role, with younger, urban, and more educated individuals more likely to participate. Despite barriers, there is notable digital curiosity and readiness among Ghanaian entrepreneurs. This research enhances the understanding of crowdfunding in emerging markets and offers actionable recommendations for platform developers, policymakers, and practitioners to foster inclusive financial innovation in Ghana.
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    The Effect Of Artificial Intelligence-Based Systems Adoption On Sustainable Business Growth: A Case Of SMEs In Greater Accra
    (Academic City University, 2025-05) Tanoe, Aurelie Grace Michelle
    Studies have demonstrated that businesses face difficulties in maintaining growth and sustainability in this competitive market without integrating AI-based systems, particularly in SMEs. This is because integrating AI-based systems into business strategies has changed how organizations work, adapt, and address customer's needs. Therefore, the study explores the effect of artificial intelligence adoption on sustainable business growth in SMEs on the economic, environmental, and social aspects. The study uses a quantitative research method based on a questionnaire in Greater Accra. Based on a simple random sampling technique and a sample of 118, the study found that a good connection exists between business growth sustainability and the integration of AI-based systems. Based on a regression analysis, the study found that AI-based systems can positively affect SMEs in the following sectors: economic, social, and environmental, to ensure sustainability. Therefore, this study recommends that SMEs should adopt AI-based systems to reduce the risk of fading into obscurity.
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    The Role Of Budgeting Techniques In Small And Mediumsized Enterprises In Ghana
    (Academic City University, 2025-05) Aryee, Andrew Oko
    This dissertation examines the role of budgeting techniques in small and medium-sized enterprises (SMEs) in Ghana, addressing their adoption challenges, benefits, and contextual influences. Despite SMEs’ pivotal role in Ghana’s economy, financial mismanagement, especially with poor budgeting practices, hinder their growth and sustainability. Through a qualitative case study approach, semi-structured interviews were conducted with eight SMEs in Greater Accra to explore budgeting practices. Findings reveal that SMEs adopt budgeting to enhance financial control, decision-making, and resource allocation, leading to improved cash flow and profitability. However, some SMEs overlook budgeting due to its perceived complexity, limited resources, and a preference for intuitive approaches. Factors such as business size, exchange rate fluctuations, inflations, and regulatory challenges significantly shape budgeting adoption and effectiveness. Recommendations include adopting simplified budgeting frameworks (example, the 50/30/20 rule), implementing modular or priority-based budgeting, fostering financial literacy through capacity-building initiatives, and advocating for SME collaboration for shared accounting resources in order to mitigate risks and enhance financial resilience.
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    Exploring The Relationship Between Organizations And The Use Of Corporate Social Responsibility (CSR) In Leveraging Brand Equity: A Case Study Of Academic City
    (Academic City University, 2025-05) Aicha, Lalla Abdoul Aziz Dicko
    This research investigates the strategic role of Corporate Social Responsibility (CSR) in building brand equity within schools, using a case study of Academic City University. The study aims to find out how CSR initiatives influence the perceptions, trust, and loyalty of stakeholders toward an organization, which contributes directly to the brand value of the organization. With the mixed-methods approach of surveys and interviews with students, faculty staff, and administrative staff, the study identifies key CSR activities and their impacts on brand awareness, perceived quality, and brand association. The study reveals that consistent and authentic CSR activities, particularly education assistance, sustainability, and community engagement, propel brand equity significantly in the educational context. This work is important in recognizing the necessity of embedding CSR into institutional values and providing practical suggestions to educational institutions that seek to create a well-established and socially responsible brand image.
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    Assessing the Role of FinTech in Enhancing Financial Inclusion and Adoption among Students in Academic City University
    (Academic City University, 2025-05) Adorkor Beaula Johnson, Agnes Naa
    This study examines the impact of Financial Technology (FinTech) on financial adoption and inclusion among undergraduate students at Academic City University in Ghana. The study employs a quantitative research design, with a guided questionnaire being administered to collect data from 128 students, analyzed by descriptive statistics and logistic regression. Key findings reveal that 87.3% of the respondents most often use mobile money services (e.g., MTN MoMo, Vodafone Cash), attributing it to the convenience and ease of access. Digital banking applications (10.3%) and digital wallets (2.4%) are less adopted. Interestingly, 78.45% of the students use FinTech on a daily basis, integrating it into everyday financial activity. Unexpectedly, regression analysis indicates that ease of use perception, trust, security, and demographic factors (age, gender) are not significant predictors of adoption, indicating underlying, untested drivers such as digital literacy or peer influence. The study contributes to the body of literature on how FinTech can bridge financial inclusion gaps for students and presents implications for policymakers, financial institutions, and educators.